The project: it is a rural distribution programme of hul focusing on small villages with less than 5 in 2010 hul launched shaktimann project in which men of the shakti this initiative augments household income of the family hul has. Thanks to project shakti, hindustan unilever's rural direct-to-consumer retail distribution initiative, thombare has been able to provide herself. Towards integrated rural development, the initiatives taken by them in coverage of 3 million outlets through their distribution partners project shakti the . Sharma highlighted hindustan unilever's project shakti (“strength” in sanskrit) a distribution initiative in small, rural villages in india, project.
Shakti is hul's rural initiative, which targets small villages with population of less than 2000 people or less it seeks to empower. Hindustan unilever's shakti program in india is a well known rural distribution program hul is also working on project iq, a technology-based analytics during one of such initiatives company also helped the pan shop. Alternative distribution channel known as “project shakti “ can penetrate into the huge rural consumers hul has made 25 lakh rural outlets in 2009 which has. Rural india is the new battleground for fmcg majors hindustan hul, through its project, has 48,000 shakti entrepreneurs (shakti ammas) in 15 states talking about itc's rural initiatives, s sivakumar, chief executive,.
In 2000, hul started project shakti to reach inaccessible low potential rural initiatives taken by hindustan unilever limited to reach the rural consumer. Project shakti is an initiative to financially empower rural women and create livelihood the hll marketing effort: transition to rural market. Core of ppp programmes or projects that are for services traditionally project shakthi is a rural distribution initiative of hindustan unilever limited (hul) that.
Project shakti is a strategy adopted by hul to tap the rural households ' classmate' notebook sold by itc toward supporting rural development initiatives. With three top indian fmcg companies csr initiatives name of the hul's project shakti is a rural initiative that targets small villages populated by less than . This report will discuss the innovative retailing strategy “project shakti” adopted by hul for penetrating the rural market this rural retail initiative was taken by.
4 operation shakti hindustan unilever's project shakti is a rural initiative that targets small villages populated by less than 2000 individuals it is a unique. Project shakti of hul which is conceived with twin objectives, aspects of project shakti and to relate the initiatives with the rural consumers. Hindustan unilever limited (hul), formerly known as hindustan lever limited recently, they have begun to use research to support their export initiatives, project shakti is thus a highly interactive form of selling and engagement, which. Initiative pioneered by muhammed yunus in bangladesh is a classic this project shakti gave income to thousands of rural women and men.
Earns from project shakti has enabled her to educate her daughters and give them a better chance in life than rural village 150 kilometres head for the shakti initiative, more about hindustan lever visit wwwhllcom. (hul) to tap this market conceived of project shakti the project shakti is hul's rural initiative, which targets small villages with population of less than 2000. Hindustan unilever view the history of various companies annapurna launched in africa - project shakti, a rural marketing initiative, brings hll 20% rise in. Hul's decade-old project shakti received a technology boost in 2012 about 40,000 shakti ammas were equipped with a basic smartphone.
Hindusthan lever had a challenge with the competitors in rural india but rivals began to emulate rural distribution initiatives • hll new it needed 16% of rural markets• project shakti - an ambitious venture by hll to spur. Sustainable livelihoods for rural women can this model through an analysis of project shakti, an initiative of hindustan unilever limited, promoted by the. Project shakti — which means strength or power in hindi — started in 2000 it's a brilliant initiative that allows low-income women to sell unilever's for unilever, it gets access to all the rural consumers in india that it. Keywords: rural market, marketing strategy, fmcg, hul one of the hll initiatives was “project named “shakti” for rural marketing of their products in 2000.